Intro to Business

If you want to grow your career, or have the spark of a business idea, this course is your can of gasoline.

Welcome to a new kind of business course. You’ll go beyond the jargon to gain fundamental business skills and fluency. From landing that job, to fundraising, management, marketing, and more, this course provides critical tools for modern business. You’ll even come away with a basic business plan.

Using recent real-world examples and his own business savvy, Dr. Jim Mourey will show you that business isn’t just about making money. It’s about how to change the world.

Named one of Poets and Quants’ “Best Business Professors Under 40,” Dr. Jim Alvarez Mourey passionately weaves his experiences as a first-generation college student, an accomplished marketer, seasoned researcher, and a renowned business teacher, into every aspect of this course.

Enjoy cinematic video lessons and enhance your learning with gorgeous interactive textbooks based on evidence-based active learning principles.

When it is time for exams, open windows are designed to fit around your schedule.

Hit a snag on the site? Have a burning question? We’ve got you covered.

Our dedicated Student Success team is available to assist you—and push you—to help you pass with flying colors.